We always know when we’re onto something good and we’re feeling even more smug with ourselves over this one as we’ve found an online boutique packed with gorgeous girly dresses – Rule 1 Store. Rule 1’s first rule? ‘Look The Part’. Of course we agree and the site provides exactly that: the start to any outfit, the dress!
The brand is less than a year old but certainly knows what we want, with dresses that are on-trend but set apart with the intricate
detailing. Recently appearing at Essex Fashion Week and with a strong a celeb following – TOWIE’s Frankie Essex has been spotted in both the ‘Millionaire’ and ‘Bella’ dresses and Amy Childs, Maria Fowler and Lauren Goodger all seen wearing dresses from the collection.
As we finally enjoy some Summer sun it’s the perfect time to show off your tan in one of the designs – one of our favourites has to be the Coral Waterfall dress with embellished hand-sewn pink and black crystals, a sweetheart neckline and SS12’s most on-trend hemline: the waterfall! And remember, it is Prom Season which it would be perfect for, as well as the others in the Prom section available on their website. We think the Rule 1 ranges team up well with our sparkly shoes and crystal costume jewellery.
So whatever you’re looking for in a dress – structured, bandage, ruched – we’re sure there’ll be one for you. One problem: deciding which one we want first!